If you have ever found yourself unable to resist just one more Oreo, you’re not alone. That “stuf” is like crack, neurologically speaking.
A new study from Connecticut College shows that Oreos are as addictive as cocaine, at least for lab rats. According to the new study, eating the iconic black and white cookies activated more neurons in the rat brain’s “pleasure center” than drugs such as cocaine.
“I haven’t touched an Oreo since doing this experiment,” neuroscience assistant professor Joseph Schroeder said in a school press release.